Understanding the GA4 BigQuery Export Schema and Structure | by Jim Barlow | Jun, 2024

A qualitative investigation into one of the weirdest data structures ever forced upon millions of innocent, unsuspecting analysts

Jim Barlow
Towards Data Science
The data you want is definitely there somewhere, you just have to figure out how to UNNEST it… Photo by Dean Ward on Unsplash

Google Analytics 4 is currently estimated to be used by 15.6 million websites in the world, meaning…

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