The “Harnessing GenAI in Digital Marketing” is a beginner-level workshop designed to equip participants to leverage on GenAI tools to build their online presence. It allow businesses of all sizes to leverage on GenAI in digital marketing to reach and engage their target audiences.

We'll delve into the key components that drive effective online campaigns, including search engine optimisation, content marketing, social media marketing, email marketing, pay-per-click advertising, affiliate marketing, influencer marketing, and analytics.  

• Facilitated Learning: 7-hour
• Assessment: 20 min
• Class size: 15-20 participants
• Participant profile: Basic general users with little technical experience and basic computer literacy
• Participant requirements: Laptops/tablets and mobile phones with internet access
• Cost: SGD 950 per participant

Learning Outcomes

By the end of this workshop, you'll have a solid understanding of how to:

• Optimize your website for search engines to improve visibility and attract organic traffic
• Create and distribute valuable content that resonates with your target audience
• Leverage social media platforms to build brand awareness and engage with customers
• Utilize email marketing to nurture leads and drive conversions
• Implement effective pay-per-click advertising strategies for targeted reach
• Partner with influencers to expand your brand's reach and credibility
• Analyze data and insights to measure campaign performance and optimize your digital marketing efforts

Whether you're a seasoned marketer or just starting your journey, this workshop will provide you with the tools and knowledge you need to succeed in the dynamic world of digital marketing.